Month: February 2018

If you have your own contracting business, getting new customers is your livelihood. However, you want to promote yourself to the RIGHT customers. Otherwise, if you just promote to the masses, it can cost you. Spending time and money on resources that are going out to people who would never hire you. Don’t let the wrong customers take you away from the right customers. Your customer is someone who fits your business, the geography you work in, the price point your service at. You don’t want your promotions to go to people thousands of miles away who can’t afford your work, right? Right!

• Recognize who your best customer is
• Define your customer. Who do you love to do business with? List the traits that you think would or do define your best customer. Personality. Budgets. Geography. Project size. Type of construction.
• Once you see who your customer is, you can go after them more clearly.
• Use past years’ date and info to help you to also define your customer. See if your preferred customers bring you more profit.

Once you define and recognize your ideal customer, you can focus your attention on strategically marketing to that person. This person will guide your advertising and marketing efforts in person and on the web. You will realize what referrals are worth going after or know what types of customers will be a waste of time. With a target audience in mind, you will save time and money on marketing efforts and will continue to see more visibility and attention to your brand and business.

If you would like to start your own business or even need your contractor license, we can help you. We are a Florida contractor licensing company who helps contractors get their Florida contractor’s licenses, so they can work legally. We also help people get their license in other states, and start their own businesses. If you’d like to start the contractor license process, click here or call 239-777-1028.

Looking for another way to promote your contracting business? How about an email newsletter? Sure, email newsletters can be annoying, but that’s only when they are not created or sent correctly. No one really wants daily newsletters from the same company. Some companies even go overboard sending multiple emails a day. This is enough to aggravate a person for them to remove themselves from your email list entirely. We wanted to share with you ways to use construction email newsletter that won’t annoy your audience.
• Be strategic in your approach.
• Make your email content relevant. Low quality emails can hurt you and increase the numbers of be unsubscribing.
• How often you send an email out will depend on your business, your customers, and your service.
• Your email will depend whether your target is a former customer or potential customer. A couple times a month for a former customer is good, as long as your information is useful. For a potential customer, you could double that frequency.
• Emails help keep your name in front of any and all customers, especially former customers who can give your more business or new clients.
• People will learn about your knowledge and expertise through your email and turn to you when they need help.
• Your emails need to provide value and offer people something. For example: home improvement tips, home trends, new products, etc.
• Make your newsletter 90 percent informative and 10 percent promotional.
• Make your newsletter intriguing. Catch your audience with a fun interesting title or visuals. Link to quality blogs or articles. Avoid using spammy words like FREE or CLICK HERE in the subject line.
• When you get a subscriber, let them know (on average) how often you will be emailing them so they will be aware. You can also provide an option for them to choose how often they get an email (which they may prefer).

If you’d like to get your Florida contractor’s license,, let us help you! We are a Florida contractor licensing company. To get started on the Florida contractor license process, click here or call us at 239-777-1028.

We’re on the brink of having a society filled with robots. Think of recent developments: drones, roombas. Companies and consumers are turning to robotic technologies to make their lives easier. Now, robots can potentially help with construction site security. Security is key at a construction site. Why? Often, things get stolen from these sites, so it’s essential to think ahead and plan security measures to keep your site and equipment safe.

• Virtual guards are a new technology that can replace a physical security guard. A virtual guard is a camera system, which means it can see and track more than a human. It also never leaves its post or gets distracted. Camera are set up around the perimeter of the site. The system does a walk through of the site on a schedule just like a regular guard would. The virtual guard also can have a panic button for workers to use if an emergency occurs on site when no one else is around. The panic button will contact authorities. Click here to learn more about this virtual guard.
• Drones are starting to be used in construction sites. They can sense body heat at night and determine if there is a trespasser. They can fly around and search the entire property faster than a human can.
• Robot security guards by Knightscope are 300 pounds and use to scare off trespassers. They move around quickly and chase away intruders and record everything. They haven’t been used in construction sites yet, but will be in the future.

These robotic options can make a work site safer, and also are most cost effective in the long run. If you are in charge of construction sites, you may want to consider using these new technological advances in security.

Looking to get your Florida contractor’s license? Or start your own contracting business? Let us do the work for you! Just answer some questions and we do all the heavy lifting! We’ve helped thousands of people become licensed contractors. We are a Florida contractor licensing company. To start with us today, click here of call 239-777-1028.

Being “green” isn’t a trend or fad, it’s the way of the future, and even the present! More companies are turning to greener methods and are learning how to be profitable while making greener decisions.  Not every green decision a company makes has to be out in the open or sellable to clients. If you are in the construction world, we wanted to share with you some ways you can be greener in this new year and the years to come.

• Try to find ways to recycle waste at your job sites. If you can’t recycle something, see if you can reuse it somewhere else.
• Find ways to reduce the amount of waste you produce at the construction site.
• With mobile apps on phones and tablets, you can begin to reduce your use of paper. Everything you need can be on a portable screen! Plus you can’t easily toss away a computer like you can a piece of paper.
• Find ways to reduce gasoline and diesel fuel.
• Research green products and supplies. See what is reviewed to be good.
• Communicate through email and web conferences when you can instead of driving and wasting gas.
• Ask employees to turn off electrical or mechanical devices when not being in use to save energy. Or, install timers so things will automatically shut off if not used after a certain amount of time.
• Look to see what your competitors are doing to be green.
• Ask your clients and suppliers if they have any green suggestions for you to adopt.
• Don’t participate just for the profitability. If you really are pro-green, then it’s a great way to be profitable. If you’re not into a lot of greener options, don’t do it just to please people, they will see right through you. Choose green for the right reasons.

Before you become greener, you need an actually contractor license to practice! Looking to become a licensed Florida contractor?  We can help you get licensed. We are a Florida contractor licensing company. We can help you create and submit a license application. To get started, click here or call us at 239-777-1028.

If you want your business to grow, it’s a good idea to improve your communication with your clients. If there is a divide between you and your clients, nothing will get done and there’s a chance your client won’t speak highly of you or the work you and your team product.
We wanted to share tips to help you improve your client communication and relationship so you’re m ore profitable.

• Have the client have one point of contact at your company. He or she will get confused if they have to talk to too many people. For any question or concern, there is 1 person they can turn to that will handle it and respond to them at any time.
• Don’t use fancy construction jargon with your clients. Do you want your doctor talking in strange medical terms? No, you want him or her to be relatable. They know you’re an expert but they also want to know what you’re saying. If they can understand you, they will have confidence in you.
• Always show and prove your dependability.
• Show clients past projects you’ve worked on even give them the names of past clients for them to contact.
• Be readily available for your client.
• Use the latest tools and technologies with your clients so they know you value new ways of doing construction.
• Show them before and after pictures of other similar projects so they will understand the scale of the project.
• Use apps to help explain or show work better.
• Constantly update your client through the construction progress. This helps build and maintain trust. Learn how much your clients wants to be updated.
• Stick to a schedule as best as possible but tell clients immediately if it changes and why.

Not only is it important to communicate effectively with clients, it’s also essential that you are a licensed contractor who only hires other licensed contractors. When you’re licensed, a client will trust you infinitely more. Besides when you’re licensed, there is also less change of legal issues, because you are license and insured.

If you still need a Florida contractor’s license, we can help make it happen for you! As a Florida contractor licensing company, it is our job to help you get licensed, and we make the process stress-free and fast! To get started on getting your Florida contractor’s license, click here or call 239-777-1028.